Wet Tissue & Wipes Market | Regional Industry Analysis by Forecast 2020-2028
Wet Tissue & Wipes Market
Market Research Future (MRFR) the wet
tissue and wipes market is expected that the market would register a CAGR of
5.3% and acquire a market value of USD 23,058.6 in the forecast period.
Wet tissues are popularly recognized
as wet towels or moist towelettes. These are some drenched pieces of non-woven
cloth or plastic substances that are specifically used for cleaning purposes.
The wet tissue and wipes market demand is increasing in various sectors for
cleaning out a wide range of products. The wet tissue and wipes are
specifically used for maintaining personal hygiene, beauty appliances, cleaning
the sensitive skins of babies, floors, toilets, kitchen, and cleaning out
equipment utilized in different industrial sectors, etc. As the concern
regarding the hygienic issue is growing among the general population, it
contributes to market growth. The demand for using chemical-free products is
boosting across the globe. Thus, the demand for using organic wet tissue and
wipes is growing, due to which, it is expected that it can give lucrative
opportunities to the market players in the upcoming years.
With a high focus on product
innovation, Wet Tissue and Wipes
Market Size Revenue are trying to bolster their consumer base.
Firms are increasingly introducing advanced items, for instance; Bey Bee
designed toxin-free baby wipes that have aloe vera extracts along with vitamin
E. Brand endorsements by well-known celebrities, especially on social media are
helping customers grow aware of the latest products available in the market.
Apart from this, online retail has appeared as a significant gamechanger for
the beauty tools industry, with most of the firms having their own sites
offering extensive ranges of products. Meanwhile, other companies are
collaborating with established online sites to foster brand recognition among
consumers.
Regional Analysis
Europe, Asia Pacific APAC, North
America, and RoW (rest of the world) are the major regions where the global
market for beauty tools is expected to grow at varying rates during the
forecast period.
North America should capture the
biggest share in the global market for wet tissue and wipes market Share in the
following years. The region comes close to 31.3% of the total share, with
Canada and the US and Canada being among the major identified as the top
contributors. Apart from this, the regional market shall get a CAGR of 5.0% between
2020 and 2027, with most of the players conducting several advertising and
marketing activities to spread awareness among customers, to improve their
profit margins. The Canadian market benefits from the rising number of brands
trying to strengthen their supply lines with respect to boosting e-commerce
channels. They are focused on supplying at-home products to online shoppers at
discounted prices.
The European market is one of the
strongest contenders, thanks to the growing preference for certain wipes, such
as gentler cleaning additives, flushable substrate wipes as well as herbal
wipes. Mounting focus on following beauty standards among people along with the
rising levels of air pollution should ensure rapid market growth as well.
Surging social media influence over the millennials and the surging use of the
internet, as well as various electronic devices like smartphones and tablets,
should foster the growth of the e-commerce sector in the region. Online
shopping is an exciting trend in the market, with people increasingly turning
tech-savvy and growing awareness of the latest wet tissues and wipes available.
Key Players
Renowned companies in Key Wet Tissue and Wipes
Market Players for are Kimberly-Clark Corporation (US),
Diamond Wipes International Inc (US), Procter & Gamble (US), 3M (US), Edge
well Personal Care (US), Pigeon Corporation (Japan), DR. Fischer Ltd.
(Germany), Johnson & Johnson Services, Inc. (the US), Unilever (UK), Vinda
International Holdings Limited (China), Henkel AG & Co. KGaA (Germany),
Essity Aktiebolag (Sweden), S. C. Johnson & Son, Inc. (the US), Unicharm
Corporation (Japan), Beiersdorf AG (Germany), Nice-Pak Products, Inc (US), to
name a few.
Market Segmentation
Technology and end-user are the top
market segments considered in the MRFR report.
Technology-based segments are Air
laid, Spunlace, Wetland, and more. Spun lace technology is expected to be the top
segment and capture a valuation of USD 15,212.0 million by 20207-end. The air
laid segment, on the other hand, should achieve the fastest CAGR of 5.7%
between 2020 and 2027. The demand for spun lace technology is quite
significant, as it is quite economical and helps reduce manufacturing costs.
Major end-users in the global market
are home care, industrial, personal, and more. The surge in hygiene awareness
among consumers is still the top reason for the personal segment’s growth in
the global market. Over the years, several types of wipes including wet,
intimate, feminine, scented, and flushable have appeared in the market with
varying applications. The introduction of advanced items like flavoured wipes
for kids’ faces will present lucrative opportunities.
NOTE: Our Team of Researchers is
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